January 2010
Editorial more
CWT Traveler Trendbarometer: New flu is no cause for alarm more
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| Martina Eggler |
Bankruptcies, billion-euro bailouts, manager bonuses and that familiar catchphrase: cash for clunkers – this past year everything seemed to revolve around material values. But in 2010 inner, immaterial values could take center stage, with the words “human rights” on everyone’s lips. Why?
Let me begin with Henri Dunant, founder of the Red Cross. The 100th anniversary of his death falls in 2010. Dunant was awarded the first Nobel Peace Prize, but the world has unfortunately been unable to build lasting peace.
As a strong reaction to the atrocities of the Second World War, the United Nations signed the Universal Declaration of Human Rights in 1948. South Africa, whose policy of apartheid could not be reconciled with the right to equality, abstained. But then Nelson Mandela – likewise a Nobel laureate – guided his land without violence from apartheid to democracy, embodying humane ideals and values. He will hopefully be on hand for the kick-off of the FIFA World Cup football championship in Johannesburg on 11 June 2010.
Shared values can only come about through personal contact. This forms the basis for gaining respect and appreciation for others and building solid business relationships. That’s why increasing globalization makes business trips all the more important. And we will continue to offer you the best in business travel services – our contribution to bringing people together and creating value.
Your
Martina Eggler
Our last CWT Traveler Trendbarometer brought a first: all of the CWT Traveler readers who participated in the survey on the Influenza A (H1N1) virus (“Has your travel schedule changed due to Influenza A (H1N1)?”) answered without exception that this was not the case. The possible answers: “Yes, I am personally trying to travel less” and “Yes, my company is trying to minimize business travel in order to protect employees” received not a single “vote.” People evidently don’t regard the risk of catching the new virus as so alarming that it would cause them to change their travel plans.
As a fitting theme for the New Year, with our hopes for general economic recovery, we would like to ask for your prediction:
Do you think your travel schedule will change in 2010 compared to 2009?