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15.03.2006 New format for SWISS price communication
As of March 15 SWISS will become one of the first network airlines in Switzerland
to introduce gross prices. In future all prices advertised and published by
SWISS will include the fuel surcharge and airport taxes. Only the variable service
fee will be charged in addition, the amount of which depends on how customers
book their travel (e.g. travel agency, call center, swiss.com).
Expressing prices in gross terms makes it easier for customers to compare market
prices. SWISS offers an attractive product with a good value-for-money relationship.
This change simplifies price communication for SWISS and increases pricing transparency
for customers. For this reason, Switzerland’s national airline has decided
to introduce gross prices.
Harry Hohmeister, SWISS Chief Network and Distribution Officer: “The
new price communication will make SWISS’s attractive value-for-money product
even clearer to customers“.
SWISS customers travelling from Switzerland will henceforth know immediately
what their journey will cost, with the fuel surcharge and airport taxes included
(service fee extra). The service fee can not be included in the published price
because customers can choose which distribution channel best suits their needs,
which may influence the total amount. Travel agencies determine their own service
fee. Within SWISS’s own distribution channels the service fee for travel
booked through a call center or Zurich city travel office is CHF 50 for flights
within Europe and CHF 80 for intercontinental flights. The service fee does
not apply for bookings in the two lowest booking classes in Europe if made through
swiss.com. For all other online fares, a service fee of CHF 25 applies.
As a result of this change, a return flight from Zurich to Amsterdam, for example,
will be advertised after March 15 at CHF 284. Previously, the price was published
as consisting of the fare of CHF 145 plus CHF 81 in airport taxes and a fuel
surcharge of CHF 58.
A current special return offer from Zurich to New York now costs CHF 753 (plus
service fee) instead of CHF 461 (plus airport taxes of CHF 106 and a fuel surcharge
of CHF 186).
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